Frequently Asked Questions

What is ART HOUSE?

Art House brings brands to life through augmented reality. Our proprietary platform enables clients to visually narrate the stories behind their products and marketing materials. When audiences discover the hidden digital layers underlying our clients' images, they form more meaningful, personal connections to the brands. Everything from ads to packaging labels to posters become windows to new content and stories. When viewing with Art House, audiences will be able to: - Watch the still image come to life with movement, depth, sound and stories. - Watch behind-the-scenes content. - Go on 360-degree virtual tours. - Discover the most up-to-date ways to contact and connect with their favorite brands.

What is Augmented Reality (AR)?

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. In short, AR applies digital layers to the physical world.

How does ART HOUSE work?

Using our mobile application, we are able to use your device’s camera and motions sensors. When you view an Art House AR-activated image (we refer to these as ‘markers’) through the app, that marker comes to life with your uploaded content by placing an augmented reality digital layer over the physical layer. You can then swipe to view more layers (different content).

What types of content does ART HOUSE support?

Art House is built with versatility in mind. We have developed the app to work with videos, 360 photos and images, audio, links, and more. As we continue to develop the app, we will begin to support more content. For an updated list of technical specifications, please click here.

What types of assets does ART HOUSE support?

Art House can augment virtually any image or graphic. Here are some examples of use-cases: Billboards, signs, posters, postcards, photographs, stickers, business cards, brochures, one-pagers, books, magazines, murals, art, apparel...

Why ART HOUSE over other AR experiences?

Before Art House, there was no centralized, go-to application for augmented reality with the dynamic ability to have many layers per experience. Instead, the field has been disjointed with many AR apps built around specific projects. Our future-proof platform replaces the many per project AR apps with a singular, centralized platform. By empowering brands with this technology - static, transactional consumer interactions are replaced by dynamic, narrative experiences.

How can I test the ART HOUSE app?

We have some amazing demo content created for you to try out. Download and open the Art House app on your mobile device, and follow the prompts to get started. Once prompted to point camera at an Art House powered marker, use the following images:

  • Facebook
  • Instagram

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